Simone Masri

Simone Masri is a strategic leader operating at the nexus of public health, healthcare operations, and system transformation. As Director of Strategy & Quality Management at ABW Medical, Simone serves as a strategic advisor to the executive team—translating vision into operational clarity and measurable outcomes. Based in London, she oversees enterprise-wide performance and quality, aligning cross-functional teams across delivery, finance, compliance, and client success. Her work safeguards regulatory excellence, audit readiness, and disciplined execution of strategic priorities.

Simone also leads ABW Medical’s operational excellence agenda, including the oversight of targeted, data-driven Rapid Improvement Events. These initiatives address root causes, elevate operational performance, and strengthen client satisfaction and retention. With deep experience in healthcare transformation and innovation across both the United Kingdom and the United States, Simone brings a global, outcomes-driven perspective to strategy and delivery.

In parallel, Simone holds a senior leadership role at Regional NHS England, where she guides public health strategy across more than 100 healthcare providers and a population exceeding seven million. Her portfolio includes population health management, health inequalities, prevention, digital inclusion, and AI adoption—translating national policy into local delivery and aligning system partners on shared strategic priorities. She manages over regional investments and collaborates with the UK Department of Health and Social Care, the UK Health Security Agency, Integrated Care Boards, and NHS Trusts to embed national strategy into community-based care models.

A recognized expert in the responsible adoption of artificial intelligence in healthcare, Simone advises on system readiness and helps shape national dialogue on digitally enabled, equitable healthcare futures.

Her work reflects a steadfast commitment to reshaping health systems from the ground up—bridging strategy and execution to deliver scalable, data-driven, and equitable outcomes across diverse populations.